Neatness & Speed -Is that all that matters?

McDonald's stresses on its efficiency and boasts that Ur orders will be served within a minute.When it comes to your health is that what matters the most. The world leader in fast food and holding the 11th position amongst the major brands needn't worry about obesity and health problems. There was the issue of Beef Oil in French Fries. Do they think that neatness can compensate for such tactics , than they are sadly mistaken!

Jumbo King Vada Pav

For all those who have it against McDonald's there is the new desi Jumbo King Vada Pav! Yes our own desi burger.Vada Pav is the desi version of the burger. Spicy potato sabzi is coated with besan and then deep fried. That is the vada. The vada is then put in a pav along with chutney (mostly garlic chutney) and served piping hot.Eureka!! Your favourite snack is ready. It is a very popular road side snack in Mumbai, as it is very filling and light on your pocket too. You will find a vada pav gaadi on almost every street in Mumbai. Most of these vada pav gaadis, found at strategic locations like outside offices, school, railway stations etc. score negative points in hygiene and cleanliness. However, there is one vada pav place that scores over all the vada pav gaadis, and that is Jumbo King.Jumbo King Vada Pav (referred as JK hereafter)JK is a fast food chain that pledges to make the humble vada pav world class .Started about three years ago, this fast food chain specializes in vada pav. They (JK) plan to make the vada pav as popular as the burger. And they have introduced the franchisee concept, (which is something unheard of in the road side snacks business), something similar to McDonald's. A grand expansion plan of having at least 1000 outlets is the next target.

The Golden Arches: how much it matters!

To think that the McDonald brothers were just trying out some designs and the golden arches were a complete accident is hard to believe right? But it is so. And whats more they themselves would have never dreamt about the success and hype created by their logo.To most of the American travellers the sign is a refreshing one, reminding them about their home country mixed with a feeling of pride and complete trust in a foreign country where the food is alien to them. The logo is not just an huge'M'.It stands for a lot whole more than that.Even though most Americans do have problem with McDonald's where the health issues are concerned they cannot resist themselves from taking pride in this huge MNC company. For the McDonald brothers started out in the smallest of ways and have reached this height. Well they must have definitely got something right!