Tuesday, April 1, 2008

The Golden Arches: how much it matters!

To think that the McDonald brothers were just trying out some designs and the golden arches were a complete accident is hard to believe right? But it is so. And whats more they themselves would have never dreamt about the success and hype created by their logo.To most of the American travellers the sign is a refreshing one, reminding them about their home country mixed with a feeling of pride and complete trust in a foreign country where the food is alien to them. The logo is not just an huge'M'.It stands for a lot whole more than that.Even though most Americans do have problem with McDonald's where the health issues are concerned they cannot resist themselves from taking pride in this huge MNC company. For the McDonald brothers started out in the smallest of ways and have reached this height. Well they must have definitely got something right!

5 comments:

Aparna said...

Well, it might have been a sign of security for the Americans. (Even if you can't handle anything else you still have McDonalds!)
But with Increasing number of alternatives, like subway, Pizza Hut, Dominoes et al available,do they really care that much for the Golden Arch?

Unknown said...
This comment has been removed by the author.
Sigil said...

Who wouldnt be proud, after all who else can boast increasing the rate of morbid obesity in a country like McDees.

Sushant said...

One big over sized bright yellow "m" at a prominent location would attract anyone.Not to mention the serious looking clown sitting alone on a bench outside.
Maybe the Americans get fond memories of their own burger-flipping collage jobs when they see that sign.

Unknown said...

well, the longest i have spent inside a McDonalds outlet is abt 5 min.
the atmosphere was stiffling...and that 'special fatty smell ' is absolutely nauseating. God!well America has never had a good part to play in history.. always only interested in their own well being ..... well McDonalds should be proud of itself.they are keeping up the rich american tradition of hiding the truth and misleading people. The no. of such Outlets should be carefully monitored. They destroy local business and adversely affect the diet and life style of the indigenious population.