Saturday, April 5, 2008
Jumbo King Vada Pav
For all those who have it against McDonald's there is the new desi Jumbo King Vada Pav! Yes our own desi burger.Vada Pav is the desi version of the burger. Spicy potato sabzi is coated with besan and then deep fried. That is the vada. The vada is then put in a pav along with chutney (mostly garlic chutney) and served piping hot.Eureka!! Your favourite snack is ready. It is a very popular road side snack in Mumbai, as it is very filling and light on your pocket too. You will find a vada pav gaadi on almost every street in Mumbai. Most of these vada pav gaadis, found at strategic locations like outside offices, school, railway stations etc. score negative points in hygiene and cleanliness. However, there is one vada pav place that scores over all the vada pav gaadis, and that is Jumbo King.Jumbo King Vada Pav (referred as JK hereafter)JK is a fast food chain that pledges to make the humble vada pav world class .Started about three years ago, this fast food chain specializes in vada pav. They (JK) plan to make the vada pav as popular as the burger. And they have introduced the franchisee concept, (which is something unheard of in the road side snacks business), something similar to McDonald's. A grand expansion plan of having at least 1000 outlets is the next target.
Subscribe to:
Post Comments (Atom)
4 comments:
Wow..cool. I've never had vada pav in a hygienic setting.
Your cousin pointed me to your blog. Never heard of JK before. Hope it gets successful throughout Indian just like how its now in Mumbai. I am from NY and when I was in college, I depended a lot on fast foods as that was the only easy as well as cheap way to fill up in between classes and at untimely hours. I never had the time or patience to eat a full meal lunch on weekdays. The reason being classes and also tiredness u feel after you are quite full. Fast foods offered the needed calories and took just a few minutes to eat. Moreover in the evenings, I used to run few miles, which burnt whatever calories I consumed. So, I didn't have to worry about any of the side effects of the fast foods. Cheers!
u can check my new blog http://ankitchaturvedi.blogspot.com
Well seeing that the number of nonvegetarians in the country is just increasing, I doubt JK will be able to give much competition to the multinational fastfood joints.
Post a Comment